Calling all incredible, talented, fun-loving women! BIC South Africa has launched a search for the Miss Soleil Squad – three individuals who embody the values of the BIC Soleil brand of confidence, empowerment, and fun.
As BIC Soleil’s brand ambassadors, the Miss Soleil Squad will be tasked with motivating young women to help them find their inner shine. With the help of the brand, the Miss Soleil Squad will connect with schoolgirls and young women looking for inspiration and guidance. The brand will also shine the spotlight on the Miss Soleil Squad to help them reach a wider audience through media opportunities as well as BIC’s social media platforms. The selected brand ambassadors will also receive a prize of R10,000 in cash and a year’s supply of BIC Soleil products.
“In a world of social pressures and expectations around gender norms, BIC believes that we have a role to play in supporting self-care and empowering women to have the confidence to shine in their own way. Through the Miss Soleil Squad, we are looking to inspire South African women to embrace their strength and shine with their minds, their beauty, their diversity, their abilities, and their talent,” says Lillian Henderson, Marketing Director of BIC, South East Central Africa.
Women in South Africa who are passionate about inspiring others to build their confidence, celebrate their uniqueness, and find their voice should head over to za.bicworld.com/
The Miss Soleil Squad search is part of BIC Soleil’s ‘Your Shine, Your Way’ campaign, which includes the release of the brand’s new Miss Soleil Sensitive razor. The campaign aims to help young women embrace their power to shine.